Tech News

X to Retire ‘Communities’ Feature Due to Overwhelming Spam and Minimal User Interest

In a major shift for the social media platform, X (formerly Twitter) has announced the permanent shutdown of its “Communities” feature, effective May 6, 2026. The decision comes after internal data revealed that the tool failed to gain significant traction while simultaneously becoming a breeding ground for malicious activity.

Launched in 2021 as a way for users to gather around specific interests—similar to Reddit’s subreddits—the feature never achieved mainstream popularity. According to Nikita Bier, X’s Head of Product, Communities were utilized by less than 0.4% of the platform’s total user base. Despite this tiny footprint, the feature was responsible for a staggering 80% of all spam reports, financial scams, and malware distribution on the site.

Bier characterized the feature as a “Temu version of subreddits,” admitting that it had become a significant drain on company resources. He noted that the team often spent half their week managing the fallout from Communities rather than improving the core app experience. Furthermore, the groups were frequently co-opted as “user-acquisition channels” for external sites like Kick or used by paid “clipper” networks rather than fostering genuine community discussion.

The Path Forward for Users: While the Communities tab will disappear, X isn’t completely abandoning niche group interactions. Instead, the platform is pivoting toward a revamped messaging strategy:

  • Migration to XChat: Community administrators are being encouraged to move their members into a new group chat ecosystem under “XChat,” which is reportedly being developed as a standalone messaging application.
  • Joinable Links: To facilitate this transition, group chats will now support public “joinable” links that can be pinned to profiles or shared on timelines, with an initial capacity of 350 members per chat.
  • Custom Timelines: X is also pushing “Custom Timelines” for Premium subscribers, allowing users to create and pin personalized, algorithmically curated feeds focused on specific topics.

This move is part of a broader “house cleaning” led by Bier, which has recently included massive bot purges and a stricter crackdown on undisclosed advertisements to improve the platform’s overall integrity.


Ewan Hurst

About Author

Based in Sydney, Australia, Ewan Hurst is a seasoned web designer and digital marketing strategist with over 12 years of industry experience. He specializes in crafting compelling online experiences that blend creative design with data-driven growth strategies. When he isn’t shaping digital landscapes, Ewan finds inspiration through traditional artistry. An avid painter and dedicated reader of novels, he enjoys exploring new narratives both on the canvas and the page.

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