High Volume vs. High Conversion: Why AI Referral Traffic is Worth 5x More
For over two decades, digital marketing has been governed by a simple, intoxicating metric: traffic volume. Millions of dollars have been poured into chasing high-volume keywords, ranking in Google’s top ten blue links, and flooding the top of the funnel. But the search landscape has fundamentally fractured. The rise of Answer Engine Optimization (AEO) and […]









