Zero-Click Conversion: Capturing US Enterprise Leads via AI Overviews
In the 2026 B2B landscape, the traditional search funnel has collapsed. Google’s AI Overviews (AIO) now synthesize complex enterprise queries into instant, on-page summaries, resulting in a staggering 83% zero-click rate for high-intent B2B searches. For US-based SaaS and service providers, the “click-to-lead” model is being replaced by a “citation-to-conversion” framework. To scale in this […]









